The Design Process

During the design process, the objectives defined in the initial planning process serve as a frame of reference, so that every decision is aimed at delivering the right information to the appropriate target. Using this line of attack, XiConnect is able to build Web sites that appeal to an ideal market, target a specific audience and lead those viewers to precise information. Each of these factors help to create a strong connection with the customer, build their trust and encourage continued interaction.

We design first for function and then for appearance 

Our goal is to design Web sites with logical architectures, intuitive navigation, innovative and illustrative page layout... combined to provide powerful presentations. We design sites that scale well over time and are easy to administer. 

Interface design is key to building a functional Web site

A Web site built with solid architecture presents information logically and efficiently. Precise interface design organizes the site and facilitates intuitive navigation. We start by organizing and categorizing information into a logical site architecture. Key concepts, themes, ideas, and phrases are then incorporated into that architecture. The home page introduces the major Web site sections. Visitors are then directed down the informational avenue they choose. As they venture deeper into the site, information becomes more and more detailed.  Information is found easily, with out wasting time in the process.  Pages are further enhanced with orientational features so that visitors always know where they are. 

After efficacy has been addressed, we begin designing for appearance

We use innovative graphic design to build a look and feel for the site that projects the desired image and impact. We create Web sites that develop positive perceptions about our clients and their products and services.

High-quality graphic design is essential to the success of a Web site

It harnesses perception, emotion, intention, organization and information and 
bundles them together into a package that presents an image of capability and potential. Bringing together text, imagery, white space and multimedia we create organized, informative and stimulating interaction with the viewer. Viewers enjoy it, remember it and return.

Why Xi Connect

Power your business with a cutting edge technology company that runs its own business over the Internet and provides the expertise and tools to do the same for your business.